The memory (of the world) is full

Everything not saved will be lost..

(Nintendo “Quit screen” message).

The desire for continuous connection and the fear of missing something are at odds with a world where even external drives run out of memory. A world in which almost 72 hours of video material is uploaded to YouTube every minute, which is almost 12 years of content every week. Where our memories are stored in the vacuum of clouds.

Our obsession with documenting everything arose from our exposure to the hyperproduction of information. As a result of this, it has become unclear whether we choose the content or the content choose us? The various formats through which information reaches us try their best to save us time – Netflix introducing the speed-watching playback option, social networks, 4-second ads, article titles that summarize the entire article… But where does all this time that we so desperately want to save end up?

In its ultimate variant, the information noise builds a world in which “silence” no longer exists, formats have become more substantial than the content itself, and fragmented information is equated with knowledge. What do we even mean by noise today? Consistency of stimuli? Accumulating “empty messages” that tell us how to live? Statistics as a refuge, even if it is illusory? Or a repetition of the familiar?

Manjak selektivnih mehanizama otvorenim ostavlja pitanje – ako su sve informacije jednako „glasne“ što ćemo naposljetku čuti? Zapamtiti? Ili dopustiti da bude zaboravljeno?